Since nowadays there are a lot of SaaS providers online sales has become a real challenge. High competition in the field means that as a business owner you should find interesting and creative design solutions for keeping abreast of the times and engaging new clients.
Your saas web design has to stand out from the crowd and be client-oriented. In fact, you can improve your website by fixing a few issues and boost sales rate. Our team has made up an inventory of 5 essential tips that can help you make your web product more profitable and popular among Internet users.
1. Tell about your company
A lot of people underestimate the importance of storytelling. However, it is an effective tool for building close and trusting relations with the clients. There are a lot of techniques for telling the story of your company, its peculiarities, moto, services, and any other things that can grab the attention of Internet users.
A powerful story is something that sticks in memory and creates lasting associations. In terms of social media boom you can strengthen the storytelling influence and popularity. Anyway, you must be not only sincere but also creative. Luckily, there are a lot of storytelling tools available to choose from.
2. Social media promotion
Social media is the best instrument for the promotion of your website worldwide. However, your posts must be creative and engaging. Otherwise it won’t work! It is also important not to forget about the content of your website, since a lot of people forget about the main object after they start an Instagram page.
Your SaaS website and social media page must have the same style, concept and vibe. These things determine the recognizability of your services. Ask the chosen marketing expert to pay enough attention to most popular media platforms and include them in the marketing strategy.
3. Marketing matters
SEO is crucial for attracting new clients and boosting the sales. Focus on local SEO and optimize your website. It means that you should opt for an expert with vast experience and high expertise to make up a marketing strategy.
Search engines analyze all local content, links and profiles for offering your services to those who may need them. If you don’t take local SEO seriously, people will have no idea about your company at all.
What’s more, your website must give answers to the most popular questions about rendered services. Don’t force Internet users to call or text you for the details. Chatbots can be entirely beneficial for providing 24/7 customer support.
4. Be mobile-friendly
The recent surveys show that nearly 80% of people browse on the Internet using their mobile phones. It means that your website must be easily accessed in the mobile version without sacrificing UX and website performance. Make sure your website adapts to small screens and can quickly download all illustrations and gifs so as not to miss potential clients.
The interface of the mobile version should be appealing and easy to understand, otherwise people will skip to other companies.
5. Be on the same wave with the potential customers
Your main objective is to make your services client-oriented. It means that you should satisfy all their needs and requirements. It is the only way to gain success. Our team understands that a lot of people have devoted their time and energy to the coding process, but the vast majority of your customers can’t boast of the same expertise the developers have.
Make sure your website doesn’t have complicated technical terms. You should explain the rendered services by using common language, otherwise it may be quite confusing.
It will be a great idea to ask some people for feedback. Ask them whether your website is easy and comfortable to use and improve ux design patterns till all the notices will be positive.
As you can see, despite growing competition there are a lot of ways to attract new clients without making anything special. If you offer high-quality services, don’t be afraid of advertising them. Be creative, innovative and let people know about your SaaS website.