Boost Your Conversion Rates Using Animated Explainer Video

When it comes to buying goods online, users, i.e. potential customers, want to see the product they want to buy.

You may have invested in high-quality product images, written compelling product descriptions, and even garnered positive reviews for your products, but nothing tells a story like an engaging video.  Today we will talk about this in more detail.

If you need a video that will easily increase conversions, then look no further than the animation explainer video at Explain Ninja.

Potential customers are more likely to fall in love with a product if they see how it works and why other customers love it.

Creating an eCommerce video may seem like a big investment, but the rewards are always worth it.  In fact, video is predicted to account for up to 80% of all internet traffic by 2022.  Therefore, it’s time to use this resource.

Here are the reasons why you should use video marketing on your online store to sell online and build brand awareness.

Why Should You Use Ecommerce Video Marketing?

Video marketing statistics speak for themselves:

78% of people watch online videos every week, while 55% watch them daily.  And this trend continues to grow.  Did you know that along with Google, YouTube is the second most visited website on the Internet?  This shows us that most people regularly watch videos online.

As practice shows, videos help to attract more potential customers.  And they will also help increase conversions and learn more about your product or services.  Thus, people will want to buy your product and try it.

Landing pages with video content have been shown to increase conversions by 80%.  For email campaigns, even mentioning “video” in the subject line indicates a 19% higher open rate.

Video content is no longer a “tactic” for showing your products online, but a complete strategy.  Video marketing is especially effective for e-commerce.  That’s why.

Video marketing and sales

What makes video marketing so effective?

There are many reasons why video marketing is very effective, here are some of them:

1. Google loves video

When you start looking for something in Google search engines, you will notice a certain peculiarity.  Most results include video content.  If you use this life hack for your commerce, you will see great results and cool returns from customers.  This will be especially useful if none of your competitors use video content.

You can notice such a pattern that Google gives out in its search engines sites where video content is used more., meaning that having product videos (ideally hosted on YouTube as it is owned by Google) will give you a better chance of ranking.

2. Videos are easier to share and click

Now there are many social networks with short videos.  And as you can see, people constantly throw such content at each other.  Therefore, some sources checked the study where they proved that users are more likely to send videos to their friends rather than other types of content.  It is also more likely that people will watch the video carefully, and not other content, like photos or text blocks.

3. Fascinating video

As we mentioned earlier, the number of time users carry out time starring videos online continues to increase.  Watching videos requires little effort compared to reading long and sometimes not interesting product explanations and posts.  Video gives you the opportunity to capture an audience that rejects textual content.

4. If an image is worth a thousand words, then…

Using video content, you can convey the necessary information to users very quickly and clearly. Showcasing your product through a video will give your customer a lot more information than meets the eye.

While a still photo and a short description give an idea of   what your product is like, a video can showcase all the benefits and features.  Videos bring your products to life.

You can show how other customers use your product, what they like about it, and what makes your brand different from others.  You can use humor, tell a story, or even create a music video.  And you will immediately see the return.

If you need help with this, then you can safely turn to