Press Release

How can brands create a meaningful metaverse strategy?

In this episode of the Visual Storytelling Today podcast, I chat with Dirk Lueth, Co-founder, at Upland, Inc. Upland is one of the world’s fastest growing blockchain games. Think Monopoly-like property trading game but on the blockchain. Each day more than 60,000 players buy, sell, trade and develop virtual properties that are based on real-world addresses. We talked about his journey leading to AR/VR, his definition for the metaverse, examples of brands using Upland, success criteria, his top 3 tips – and much more.

0:00 Introduction
1:40 What is the metaverse?
6:48 What is visual storytelling?
11:17 What is Upland?
17:33 Researching before buying
18:41 Current metaverse strategies
22:02 Example 1
24:44 Example 2
28:04 Utility’s importance
29:43 What’s the process?
33:20 Typical business goals
35:22 Success metrics
37:03 Common misconceptions
39:28 Metaverse future
42:11 Top 3 tips